Activity 1
Status: ongoing
01.2018 > 09.2018
Development of a Communication Strategy.
What are we doing in 2018?
Preamble
Effective and transparent communication
Effective and transparent communication towards the membership and all other partners, by ensuring accessible information and a strong echo for our advocacy.
Progress
100%
Ongoing: 100%
Completed: 0%
Not started: 0%
Not completed: 0%
People
Carina Autengruber
Luis Alvarado
Dejan Bojanic
Kristen Aigro
Nafsika Vrettaki
Hannah Grieve
Nanna Moe
Inès Abbas
Activities
Activity 2
Status: ongoing
01.2018 > 09.2018
Finalise development of messaging house for the Youth Forum, including examples and facts to support our demands and advocacy work.
Activity 3
Status: ongoing
01.2018 > 12.2018
Development of digital media outreach strategy to increase visibility.
Activity 4
Status: ongoing
01.2018 > 12.2018
Identify and cultivate traditional media contacts to increase visibility.
Activity 5
Status: ongoing
01.2018 > 12.2018
Base internal and external communication on membership engagement strategy, using examples from Member Organisations to support our communication and advocacy.
Activity 6
Status: ongoing
01.2018 > 12.2018
Effective, user friendly and coherent tools for communicating with members. Continue developing communication packs which members can use and adapt.
Activity 7
Status: ongoing
01.2018 > 12.2018
Collect best practice examples from Member Organisations that support our demands and advocacy work, which can be used in communication and advocacy (such as: Member Organisation best practice/example library)
Activity 8
Status: ongoing
01.2018 > 12.2018
Distribution of new publications and other materials in a more accessible, sustainable and user-friendly way.
Outcomes
2018
1
The Youth Forum has a comprehensive communication strategy to support better messaging. The Youth Forum will use more examples and fact-based messages. The Youth Forum will have a messaging house as an internal communication tool.
2
The Youth Forum will have higher recognition, through increased visibility in the media, including national media.
3
Member Organisations have easy and increased access to information through user friendly and better targeted tools.
4
Member Organisations are better engaged in communicating and contributing to Youth Forum messages. Youth Forum have access to a so-called library of best practice examples from Member Organisations.
5
All stakeholders have and easy and increased access to clear information about Youth Forum and our work.
6
Young people, member organisations and partners increasingly receive tailored information through appropriate channels.
Indicators
Set specific comms purpose, objectives, analysis of target audiences, audit of mediums (social media channels, websites, traditional media) and messages.
Consultation meeting(s) on messaging house with staff teams for further input. Two internal documents to be developed> 1. internal staff board toolkit on YFJ messaging for day-to-day use, 2. in-depth messaging house for internal use.
Increase engagement rate and acquire new audiences as specified in Comms strategy. Facebook and Twitter - 'engagement rate' i.e all comments/likes/shares divided by likes/followers: 0.20% target for Facebook, maintain retweet percentile for Twitter - currently 98% (Total Users on Retweet Rank - User rank) * 100 /Total Users on Retweet Rank). Website - average session duration (approx 2.30mins).
1. Identify journalists on European outlets/Brussels/Cascais (Youth Capital)/Strasbourg (Yo!Fest) that cover youth/social issues, and create database with contact information. 2. Establish personal contact with min 2 journalists from major EU media outlets.
Identify and reach out to minimum 50% of Member Organisations with a geographical spread for best practices on national level, which can be used in external communications.
Number of Member Organisations engaging with social media campaigns.
Identify and reach out to minimum 50% of Member Organisations with a geographical spread for best practices on national level, which can be used in external communications.
Accessibility: new website to be reviewed and meet standards required by AnySurfer, all content produced must be accessible to all users (i.e subtitles on all video, alt text on images, contrast on publications).
Target and tailor comms output to audiences (specified in Comms strategy) in order meet them "where they are" and to serve their needs.